Editor's note: Here's a reprint of a letter posted in Stereophile and delivered to my mailbox. Essentially; it's time for us, the audiophiliacs, to come together for the good of our addictions...
Open Letter: A call to action for the High-End Community
So . . . are the doomsayers right? Is high-end audio headed for extinction? Is it true that people no longer respond to high-quality music reproduction? Not at all.
But it's up to us to prove the doomsayers wrong. And we can. This is an invitation to join "The A5"—The American Association for the Advancement of the Audio Arts. We're setting up as an LLC run by a board of directors.
On our own, as individual companies, we can do little to improve public awareness of high-end audio. Working together—manufacturers, distributors, reps, retailers, reviewers—we can turn the public on to one of life's great pleasures (and our passion): great music combined with stunning sound.
Things are not so bleak.
• People are still buying music and listening. Look at the iPod phenomenon and the growth of satellite radio. These listeners are excited about music in their lives. It's up to us to turn more of them on to high-quality music reproduction. It's less of a hard sell than it looks. People are already sold on music! To put it another way, Apple Computer, XM, Sirius, and the like are creating potential customers . . . for us!
• Despite a lack of growth in high-end sales, our industry is more innovative than ever before. Take any product category, any price point in specialty audio: the performance of products today is at an all-time high. The Golden Age of Hi-Fi? This is it!
• What will the A5 do besides collect your dues?
Well, one thing we won't do is hold an annual awards dinner. The A5 is not about self-congratulatory hype. What we propose to do is real. We aim to act, and here are some of the ways:
• Set up a website that directs visitors to the messages, products, and services of our members.
• Set up a user group for our members so we can communicate more freely and share ideas.
• Create the conditions for freer communication among all of us . . . and this includes the end user.
• Forget unproductive controversies, like the objectivist versus the subjectivist camps. There's room for both. And the truth is, one does not have to exclude the other.
• Make the buying public aware of the benefits of value-added service. We can prevent high-end from turning into a commodity. Look at the job that luxury car makers do, or Swiss watchmakers!
• Focus our message and get it to the public through whatever means we can muster and ways we can think of.
• Place ads for our industry in upscale magazines like Forbes, Wine Spectator, and Architectural Digest, to name just a few. We will advertise in new venues outside of our industry.
• Run a weekly program on high-end audio for cable television, PBS, or a program for public radio.
• Demonstrations at concert halls, museums, music schools.
• Regional shows or events at music-educator societies, Mercedes and BMW clubs, jazz or folk festivals.
• Events at fine restaurants. Have a good meal, meet some interesting people. Hear some great sound. (There are people who never go to shows, who don't like crowds. Let's reach them!)
• Create a public relations campaign for our industry as a whole—including articles that we could send to newspapers looking for free content. If we are not blatantly trying to promote certain brands (not the goal), this will work!
• Training programs for salespeople. How to do a good two-channel demo. How to demo both home theater and great music, creating more excitement for both!
The initial response to A5 has been gratifying, and we are just getting started. We need you in at the start. There's strength in numbers. Power, too.
There's something else in numbers: confidence.
The A5 will give members the confidence that we are (finally) taking matters into our own hands and doing something about the vitality and future of our industry.
We need your support and ideas. If not you, who? If not now, when?
Please e-mail us your thoughts.
Our Best Regards;
Walter Swanbon
Ted Lindblad
Doug Blackwell
Tom Gillett
I cannot believe that the record industry and in particular Unversal Records could be so short sighted when it comes to SACD technology. If they were smart, they would release all their CD's in multichannel hybrid SACD. So the cost is a little higher. The technology with SACD encryption would restrict pirating and people would start upgrading their sound equipment to become SACD capable. They just looked at the bottom line and choked. Let's hope it is not too late to do an about face.
Personally, I have a Yamaha S1500 universal player and have only bought almost all SACD for the past 2 years. About 100 titles so far to be exact. The pickings are now becoming slim.
Keep the flame going.
Daniel Mischuk
[email protected]
Daniel:
I feel your pain. I invested some 10Grrr into my home theatre and have purchased dozens of SACDs, DVD-Audio discs and DTS discs since. I've even purchased marginal titles that I would've balked on previously. Why....because I enjoy the sensation and the nuances of surround sound.
I popped into Canada's 2 flagship stores yesterday to dig through all the old released audiophile titles. HMV has been so removed from the whole process that their selection is little more than 2 dozen titles. Sam the Record Man is marginally better with some space devoted to DualDisc so at least the consumer can fan through the latest and greatest(?) of that business. I was so discouraged that I took a second look at the relatively low-fi CAN reissues that are quite frankly so laughable with their pretension that its no wonder punk music was born.
Speaking of which....where is the multi-channel version of "American Idiot"? The title has sold some 3 million copies now and should've been considered for DualDisc release. I had to order the Talking Heads' "Brick" from an ebay seller in Illinois because I can't buy it off the rack in Canada.
In other bad news...The Doors's DualDisc catalogue reissue has been delayed until next year. Roger Water's "Ca Ira" was released in Canada as an enhanced 2 channel cd instead of a multi-channel SACD. And what happened to the "imminent" Genesis AND Pink Floyd SACD reissues?!
If you're looking for some titles that aren't on your radar I may be able to recommend a thing or 2. Is your equipment DVD-Audio capable as well? If it isn't; I would suggest getting a decent DVD or CD\DVD compatible component. There's quite a few decent DVD-Audio discs around as well.
Otherwise; I recommend both www.acousticsounds.com and www.towerrecords.com for their selection of SACD and DualDisc. DualDisc is the flavour of the month that oftentimes incorporates either a DTS or DVD-Audio multi-channel mix of the album. Be wary of the Dolby Digital ones which reproduce at the same compression and fidelity as most DVD-Music releases.
Speaking of which..labels do pay attention to RIAA consumer data which indicates a rapidly growing DVD-Music trend. Hopefully; the labels will look at higher quality mixes. Check out Peter Gabriel's "Play" for example...the mix is a hell of a lot better than all of his catalogue SACD reissues.
Anyways; the labels seem to have bailed on these audiophile fomats before giving them a fair shake. The retailers themselves once dedicated entire sections to these formats....phased them out....moved the sections around....and now for the most part have absorbed their old stock into their regular bins.
If we all scream together....maybe we'll be heard at some level. If we keep inviting our pals over and dazzle them with these formats maybe we can keep the flame flickering.
Ron Wheeler